Community Matters
Annual Community Report 2014

A Message from CEO Bill Lawton

We have a lot to be proud of as member-owners of Community Financial Credit Union. As a not-for-profit financial cooperative, we have a significant impact on our communities. Our volunteer board of directors, elected by our membership, makes sure that “Community Financial exists so consumers and businesses in our field of membership can enjoy sound financial health, and our communities are enriched.”

Our 2014 results show that we have once again successfully fulfilled our board’s promise. Thanks to the efforts of our team members, we received high service level ratings based on feedback from our members. The dedication our team members have on making our members’ lives better, making our communities better, and making work fun, has resulted in a fantastic 2014.

Community Financial Credit Union continued its growth in 2014 by adding three new branches in Atlanta, Livonia, and Gaylord. This expansion allows us to better serve our current members and serve new communities as well. We continue to help more and more members in our communities save and borrow together.

Our board understands the importance of having healthy communities for our members to live in and for Community Financial to do business in. In 2014, we supported local nonprofits through our Summer of Sharing and Warming Hearts & Homes programs. We also partnered with 42 schools to help youth understand basic financial concepts through our student-run credit union program, classroom presentations and the Junior Achievement program.

We have a lot of work in front of us for 2015 as we have set new goals and taken on new projects to continue our success. That’s what great teams do, no matter how good they are; they work hard to get even better. You make this all possible as a member-owner of the credit union, and I hope you feel a sense of pride in being part of a very special cooperative that is changing lives and building stronger communities.

"When our credit union grows, not only do we continue to provide great service and sound financial advice to our members, but we also have the opportunity to hire more people and give back to the communities we serve. This benefits everyone."
Bill Lawton, Community Financial president/CEO